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EU vs Google: New DMA Rules for AI Data Access Explained
Quick Breakdown
- 🇪🇺 The Law: Digital Markets Act (DMA).
- 🔍 The Demand: Google must share Search Data.
- 🤖 The Impact: Fair ground for AI Rivals.
The European Union has officially designated Google as a “Gatekeeper,” triggering a massive legal firewall known as the Digital Markets Act (DMA). The goal? To stop Big Tech from hoarding the fuel that powers AI: Data.
In 2026, compliance proceedings have escalated. The EU Commission is demanding that Google provides competitors (like DuckDuckGo, Ecosia, and potentially AI startups) with access to anonymized Search & Query Data.
Data is the New Oil
For AI models to learn, they need user queries. Google has billions. Rivals have millions. The DMA forces Google to share this “oil” on fair terms (FRAND).
| Feature | Pre-DMA (Google Monopoly) | Post-DMA (2026 Rules) |
|---|---|---|
| Click Data | Exclusive to Google | Shared anonymously |
| Android AI | Gemini Default | Choice Screen for AI |
Read the Official DMA Guidelines
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